Atlanta, GA
Floor Coverings International®, North America’s leading mobile flooring franchise system, has been named winner of the Best Big Budget Campaign award in Franchise Update Media’s 2026 Franchise Innovation Awards, an annual program honoring the brands, teams and ideas moving franchising forward.
KATIE PYNNONEN (Sr. Director, Brand Marketing) and STACEY VOGLER (Cheif Marketing Officer)
Franchise Update Media announced the winners of the 8th Annual Franchise Innovation Awards after a panel of judges reviewed more than 100 entries from franchise brands across the country. The awards recognize companies using innovation to solve genuine business challenges, improve performance and create measurable impact across their franchise systems.
Floor Coverings International was recognized in the Marketing & Branding category, one of five award areas that also included Products & Services, Operations & Technology, Human Resources and Franchise Development. Winners of the Franchise Development awards will be recognized in October at the Franchise Leadership & Development Conference.
For Floor Coverings International, the award comes at a time of significant momentum. The company signed 101 new franchises in 2025, marking one of the strongest development years in its history, and continues to move aggressively through 2026 with expanded territories, enhanced service offerings and a consumer experience designed around convenience, personalization, and trust.
“This recognition is especially meaningful because it reflects the strength of our brand, the commitment of our franchise owners and the growing demand for a better way to buy flooring,” said Tom Wood, President and CEO of Floor Coverings International. “Our model is built around making the flooring experience easier and more personal for homeowners, while giving franchise owners the tools, technology and national marketing support they need to grow.”
Unlike traditional flooring retailers that require customers to visit a showroom, Floor Coverings International brings the showroom directly to the customer’s home. Its signature Mobile Flooring Showroom® carries more than 3,000 flooring samples, allowing homeowners to see colors, textures, and materials in their own lighting and alongside their existing furniture, cabinetry, and décor. The approach turns what can be an overwhelming retail experience into a guided, in-home design consultation.
That mobile-first model has become a key differentiator as homeowners increasingly look for convenience, transparency and expert guidance when making major home improvement decisions. Floor Coverings International’s local teams provide free in-home consultations, design recommendations, down-to-the-penny project quotes, and full-service installation management from start to finish.
The company’s franchise owners and installation teams manage each step of the process, including furniture moving, removal and disposal of old flooring, subfloor preparation, installation, trim replacement, and final cleanup. After installation, teams conduct a post-project inspection to confirm customer satisfaction, with workmanship backed by a minimum one-year warranty.
Floor Coverings International’s product portfolio includes hardwood, luxury vinyl plank and tile, carpet, laminate, tile, stone, and specialty flooring options designed to meet the needs of today’s active households. Through major brand partnerships, including its relationship with Shaw Floors, FCI offers thousands of design combinations for a wide range of budgets, styles, and performance needs.
A major focus for the company in 2026 is flooring built for real life, including pet- and kid-friendly products that are stain-resistant, scratch-resistant, moisture-resistant, and easier to maintain. The company also offers engineered and solid hardwood, waterproof luxury vinyl products, carpet systems with advanced stain protection, and porcelain, ceramic, stone and glass tile options for kitchens, bathrooms, living spaces and whole-home updates.
The Franchise Innovation Award underscores how Floor Coverings International has used brand marketing, technology, and franchisee support to strengthen its position in the home services sector. As consumer expectations continue to evolve, FCI’s shop-at-home model gives franchise owners a scalable way to serve homeowners with a more convenient, design-driven, and transparent flooring experience.
“Flooring is one of the most important investments homeowners make, and our goal is to remove the stress from that decision,” said Wood. “This award recognizes the power of a system that combines national brand strength with local ownership, personal service and a better customer experience.”
With continued franchise expansion, growing consumer demand and national recognition for marketing innovation, Floor Coverings International enters the second half of 2026 positioned for continued growth across the U.S. and Canada.
About Floor Coverings International
Floor Coverings International is a North American flooring franchise system specializing in a mobile, shop-at-home flooring experience. Through its Mobile Flooring Showroom®, local franchise teams bring thousands of flooring samples directly to customers’ homes and provide personalized design guidance, transparent pricing, and full-service installation.
The company offers hardwood, carpet, luxury vinyl, laminate, tile and other flooring solutions for homeowners and businesses.
Media Contact:
Sanderson & Associates
Rhonda Sanderson
847-612-9829